Generic images

So you thought those cheap istock photos were a good way to keep costs down? what about the actual value of the campaign? Isn’t the image the first point of contact ?

An interesting article from the New York times…

http://bits.blogs.nytimes.com/2010/11/02/study-shows-people-ignore-generic-photos-online/

“Invest in good photo shoots: a great photographer can add a fortune to your Web site’s business value.” After all, most sites are full of “fluff — of which there’s too much already on the Web.”

What about lashing out a bit more and using some original photography!

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