So you thought those cheap istock photos were a good way to keep costs down? what about the actual value of the campaign? Isn’t the image the first point of contact ?
An interesting article from the New York times…
“Invest in good photo shoots: a great photographer can add a fortune to your Web site’s business value.” After all, most sites are full of “fluff — of which there’s too much already on the Web.”
What about lashing out a bit more and using some original photography!